Platform

This image is a diagram titled “Platform” that explains three types of platform business models.

3 Platforms:

1. Information Sharing Platform (Sharing Information / Who? Information)
   • Users share information, but the “Who?” question raises concerns about who actually provides the information and who captures its value
   • Highlights the structural issue where users provide content for free while platforms monopolize advertising revenue
2. Platform-Controlled Work (Work for Platform / Controlled by Platform)
   • Workers ostensibly work for the platform but are actually controlled by the platform
   • Reflects the reality of platform labor where workers are classified as “independent contractors” but are actually dependent on the platform’s algorithms, fee policies, and rating systems
   • Represents the unequal power relationships found in the gig economy
3. Platform Usage (Using Platform)
   • Users actively utilize the platform to create new value
   • Shows high user satisfaction with the “I LOVE THIS” indicator
   • Represents a positive relationship where users proactively leverage platform tools

Bottom Integrated Concept:

• “Together” → “on the platform” → “make values”

Key Message: This diagram demonstrates that platforms are not neutral technologies but embody different power relationships and value distribution structures. The second type particularly critiques the structural problems of platform labor, revealing that despite the surface narrative of “creating value together,” unequal power relationships actually exist. This is a critical visualization that analyzes the various interests and power structures hidden behind the platform economy.

With Claude